This Nando’s franchise, one of several in Australia, is in prime position on the Manly Wharf, where thousands of pairs of feet traffic to and from the Sydney ferry every day.
But in all the time I sat across from it, mooching free Wi-Fi from the perpetually busy McDonald’s on the Wharf, I didn’t see one person approach the counter or even slow down to peruse the menu.
It wasn’t just the absence of customers that made this such an atypical Nando’s; it was the absence of vibe, of energy, of the flame-grilled smell and sizzle that make Nando’s such an irresistable proposition. I mean, I don’t even eat Nando’s, and yet I have warm feelings for the brand.
Maybe you have to be a South African to get it. Then again, aren’t there quite a few of those in Australia?
**Please note: this observation is based on a research sample of one, and does not constitute professional advice on whether or not you should sell your Nando’s shares. Please consult your registered financial services provider for further information. Thank you Peri-Peri much.
Sent from my iPhone